Journal, Promo

A New Look at the Design

The first designs of the key visual by Timothy Helmer come in. Graphically bold and interesting from a design perspective, we feel his proposal goes too far for our purposes. After a couple of back and forth’s with Art Director Bob, we decide that he will take over the development of the visual style. It will get us a sense of unity. Unfortunately, it also means we’ll work with a graphic designer of Bob’s choice.