Live video is essential in the toolbox of promotion. A showreel with the full performance gets sent out to promoters worldwide, in the hope of securing more dates. Quite often, it’s the only way to shop a show around. Promoters cannot always attend performances, especially not internationally.

Director Benny Vandendriessche, who collaborated with the Glows on the short film ‘Afterglow’, is asked for indications of process-, time- and budget. He writes up a proposition based on a small crew of three, including a dolly and gorgeous lenses. Hopefully, we can make the budget fit.