Meeting with Rein Vyncke for the blog. In a quick half hour, we discuss functionality, design, deadlines and price. We need a simple WordPress we can update in the course of the year, with text, video, sound and visuals. The blog will be the central point in our promotional campaign, that gets repeatedly referred to by all other channels. We break the campaign on May 18th, exactly one year before the show premières.
So far for the strategy, our main concern is keeping up the blog during the creation process. This production is like a huge snowball that starts to roll harde and harder. Near the end, we probably won’t have much time for frequent updates on the blog. We can counter that, of course, we content prepared well in advance.